Product
Client
Breakthrough Photography
Year
2026
Team
(Analogy Design)
Neeraj Prabhu
Contribution
Industrial Design
Conceptualisation
CMF Design
Prototyping
Breakthrough's existing lens cap
Breakthrough's existing filter case
Breakthorugh's existing camera lens & filter cases were white labelled and needed to push innovative designs with a focus on user friendliness.
Breakthrough has always had an innovative approach to making and selling camera gear. They were the first to make colour coded magnetically snapping lens filters and a bunch of other products.
Product 1 : The Lens Cap - focusing on better grip & quick storage.
Innovating with the lens cap is tricky because scalability of the design matters more than the amount of features you add on, since it comes in ~10 SKUs, fitting multiple different lens diameters. The designs were focused mainly on improving how the lens cap felt to grip, as a very common complaint with these is slipping from the fingers. Another feature i wanted to add was enabling users to store the lens cap quickly and safely.
4 distinct & unique designs that add functionality through better grip, something that most lens caps fail at. Obvious, but unseen.
I suggested another design direction with a sleek spring clip integrated in the front of the cap for photographer to clip onto their clothes, bags etc.
