CG Global's fan portfolio needed a visual refresh with bold & exciting designs.
Refined at rest, striking in motion. A simple and effective silhouette for the modern Indian interior.
Indian customers stick to a few basic colors when purchasing ceiling fans, and we intentionally chose safer colour options while slightly brightening them for subtle differentiation.
Silhouettes were explored on paper, then quickly visualized using vizcom for getting a better idea on the form move fast. We also explored a lot of CMF options that resonated with contemporary interiors.
